Ameritech SBC (now AT & T)

mark steiner, inc. developed an interactive sales enablement tool for 5000 customer service representatives (CSR’s) located in 5 states and 30 locations who needed a sales guide to provide product and services information to customers.  The solution involved building an interactive, dynamically updateable, easy to use reference application.  The impact of the program included an intensely positive acceptance by the CSR's and their supervisors, the Sales Planners leveraged the ease of updating information that is then instantly available to the CSR's.  The program saves $500,000/ year just in printing costs. The program is also being used for new hire training.  Additionally, the program is being assimilated into the culture and is the standard by which other endeavors are being measured.